Wednesday, January 30, 2008

Hear JO'D on the BBC

Georgetown's Provost, James O'Donnell, recorded a piece about St. Augustine for BBC Radio 3’s new 12-part series The Essay: Greek and Latin Voices. (I was the producer on the Georgetown side, and then handed it off to a BBC producer in the U.K.) Since this office specializes in recorded pieces for radio, his BBC invitation provided an excellent opportunity to showcase our new capabilities, and to think about the spoken word and books.

Books and radio are a natural pairing. For example, we know from audience analysis that public radio listeners and book buyers are almost a 1-1 match. If an author finds a public or news/ talk radio audience, book sales very often follow.

If you're an author, how can you get your pieces on radio? Drop a note to and ask about a radio consultation. You may not start out on the Beeb, but there are public radio stations all over the country where your voice very well might be welcome.

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