Office of Scholarly Publications at Georgetown University: 06/10/2007

Tuesday, June 12, 2007

Cryptic phrase - colon - descriptive title

If 2007 and 2008 are truly going down in history as making a contribution to scholarly publishing, they can do so by pruning the colon title. You know the one I mean. They start of with a pithy-yet-cryptic phrase ("Fatal Modality," "Discourse and Presupposition," "The Chaos of Exile,"), continue with a colon, and then conclude with a practical title that makes sense.
Editors have a gardening term for working on paragraphs that might be helpful: topping and tailing. By snipping off the confusing opening plus colon, and (occasionally) by tightening up the trailing explanatory matter, the book may end up with a title that tells readers what it is about.

I am also guilty here, but I did learn that one way to tell if a title "works" is to practice saying it before an audience ("As I say in Reclusive Yet Ubiquitous: Cultural Sightings of Agnetha Fältskog..."). If you stumble over it, readers will too. One reason why titles like Pride and Prejudice and The Perfect Storm work so well is because they are easy to say and remember, and they give us a memorable image of their respective books' themes.

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Literary Events

William Morris Endeavor Agency Visited Booklab. Eric Lupfer of the William Morris Endeavor Agency was my guest for a Georgetown University faculty book talk at noon on October 15 in the Leavey Center. Over 70 faculty members attended, including special guests from the Center For Advanced Holocaust Studies at the Holocaust Museum, and some from Mary Washington College. Eric focused on his own approaches, work he admires, and backstage realities at a major literary agency.
Matthew Carnicelli Visited Booklab. This former Dutton editor turned literary agent, first in his own boutique and now with Trident Media, captivated an audience of 70 faculty members with his insights on how scholarly research can form the basis of engaging and popular books. He discussed some of the mechanics of approaching agents, but his core message was what he particularly looks for in an engaging crossover book.
Cary Goldstein Visited Booklab. Director of Publicity and Acquiring Editor Cary Goldstein at Hachette's estimable imprint TWELVE discussed how academic authors can become quoted experts in today's voracious news climate. He analyzed nonfiction from both of his unique perspectives: as an acquisitions editor, and as a senior-level publicity strategist. He also discussed TWELVE and what distinguishes its editorial and promotional approach from other houses.
Smithsonian Books Editor and Georgetown Alumna Visits Georgetown. Elisabeth Kallick Dyssegaard, a senior editor at Smithsonian Books who was an executive editor at Random House and Farrar, Straus & Giroux, and who has been reponsible for several literary bestsellers, will co-teach a book proposal seminar in the spring. Please see the blog at the left for details.
Sebastian Junger Visited Booklab. Bestselling author Sebastian Junger -- who used to be a Washington, DC journalist and who is still a reporter at heart -- is also a great supporter of Booklab. He discussed his work with faculty. We met in the historic Philodemic Room, where he offered such unorthodox advice as "Write what you DON'T know... you'll learn along with your readers and tell a better, more thorough story." Afterward he accompanied our team to the National Press Club for its annual Book Fair and Authors Night.
Georgetown Author Barbara Mujica at Chapters Literary Bookstore. Georgetown alumna and Chapters co-owner Terri Merz hosted Barbara Mujica at Chapters for a special wine reception.
Oxford University Press Visited Georgetown. The Faculty of Languages and Linguistics hosted Cynthia Read, the executive editor of Oxford USA, on April 17 for a conversation and question and answer session.
University of Arizona Press Visited Georgetown. Carole Sargent welcomed Dr. Christine Szuter, Director of the University of Arizona Press, at the Book Lab townhouse on Wednesday, March 14 at 10:30 a.m.
The Authors Guild at Georgetown. Executive Director Paul Aiken and General Counsel Jan Constantine answered professors' questions about university press contracts, and authors submitted contracts ahead of time for detailed review.
Father James V. Schall read from his new book The Life of the Mind: On the Joys and Travails of Thinking, in late October.
Gemstone of Paradise: The Holy Grail in Wolfram's Parzival, by G. Ronald Murphy, S.J. was the subject of a book talk at the National Press Club's Eric Friedheim Library. Father Murphy regaled the audience with his fascinating story of actually finding the Holy Grail.

Office of Scholarly Publications
at Georgetown University

Tuesday, June 12, 2007

Cryptic phrase - colon - descriptive title

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