Office of Scholarly Publications at Georgetown University: Marketing James Patterson

Friday, September 11, 2009

Marketing James Patterson

The next time I hear an author whine that the publisher didn't do enough to promote his or her book, I'll send them to this Harvard Business School study of author James Patterson. Authors are usually shocked, shocked to learn that their platform is their responsibility, but the example of Patterson can offer a bit of consolation. Even rich writers sometimes put their own money in the game (Grisham did it, Patterson did it, there is nothing wrong with it), and the bestsellers get there for a reason.

Related article from Forbes.com, "Why James Patterson is Worth $150 Million."

If you wonder what this has to do with scholarly book and article publishing at Georgetown, the answer is "everything." We learn from the playbook of the great trade success stories in order to adapt some of their real-world savvy to our own boutique titles. And why not? A smart idea is a smart idea, whether it's for a beach read or for a book about history, biology, psychology, and more.

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Writing a Book? Literary Advising at Booklab

Booklab works with authors outside Georgetown as well as faculty. Literary education is available either by the hour (advising) or by the project (nonfiction proposals, expert manuscript readthroughs, etc.). Write to us for more information and a course fee schedule.

If you're not a Georgetown author and you have a question, you can have it answered for free if you give us permission to post it on the blog. You will remain anonymous unless you wish to be identified by first name.

And yes, we occasionally lurk on Twitter as Georgetownbooks.

Click here to see a list of books we recommend about writing.

Literary Events

William Morris Endeavor Agency Visited Booklab. Eric Lupfer of the William Morris Endeavor Agency was my guest for a Georgetown University faculty book talk at noon on October 15 in the Leavey Center. Over 70 faculty members attended, including special guests from the Center For Advanced Holocaust Studies at the Holocaust Museum, and some from Mary Washington College. Eric focused on his own approaches, work he admires, and backstage realities at a major literary agency.
Matthew Carnicelli Visited Booklab. This former Dutton editor turned literary agent, first in his own boutique and now with Trident Media, captivated an audience of 70 faculty members with his insights on how scholarly research can form the basis of engaging and popular books. He discussed some of the mechanics of approaching agents, but his core message was what he particularly looks for in an engaging crossover book.
Cary Goldstein Visited Booklab. Director of Publicity and Acquiring Editor Cary Goldstein at Hachette's estimable imprint TWELVE discussed how academic authors can become quoted experts in today's voracious news climate. He analyzed nonfiction from both of his unique perspectives: as an acquisitions editor, and as a senior-level publicity strategist. He also discussed TWELVE and what distinguishes its editorial and promotional approach from other houses.
Smithsonian Books Editor and Georgetown Alumna Visits Georgetown. Elisabeth Kallick Dyssegaard, a senior editor at Smithsonian Books who was an executive editor at Random House and Farrar, Straus & Giroux, and who has been reponsible for several literary bestsellers, will co-teach a book proposal seminar in the spring. Please see the blog at the left for details.
Sebastian Junger Visited Booklab. Bestselling author Sebastian Junger -- who used to be a Washington, DC journalist and who is still a reporter at heart -- is also a great supporter of Booklab. He discussed his work with faculty. We met in the historic Philodemic Room, where he offered such unorthodox advice as "Write what you DON'T know... you'll learn along with your readers and tell a better, more thorough story." Afterward he accompanied our team to the National Press Club for its annual Book Fair and Authors Night.
Georgetown Author Barbara Mujica at Chapters Literary Bookstore. Georgetown alumna and Chapters co-owner Terri Merz hosted Barbara Mujica at Chapters for a special wine reception.
Oxford University Press Visited Georgetown. The Faculty of Languages and Linguistics hosted Cynthia Read, the executive editor of Oxford USA, on April 17 for a conversation and question and answer session.
University of Arizona Press Visited Georgetown. Carole Sargent welcomed Dr. Christine Szuter, Director of the University of Arizona Press, at the Book Lab townhouse on Wednesday, March 14 at 10:30 a.m.
The Authors Guild at Georgetown. Executive Director Paul Aiken and General Counsel Jan Constantine answered professors' questions about university press contracts, and authors submitted contracts ahead of time for detailed review.
Father James V. Schall read from his new book The Life of the Mind: On the Joys and Travails of Thinking, in late October.
Gemstone of Paradise: The Holy Grail in Wolfram's Parzival, by G. Ronald Murphy, S.J. was the subject of a book talk at the National Press Club's Eric Friedheim Library. Father Murphy regaled the audience with his fascinating story of actually finding the Holy Grail.

Office of Scholarly Publications
at Georgetown University

Friday, September 11, 2009

Marketing James Patterson

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