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Just one note to the publisher if they happen to read this. Spend some moola to sexy up the book covers a bit! For example, we had no idea until we got deeply into Writing Your Journal Article in 12 Weeks that Wendy Belcher is a faculty member at Princeton, or that she was a journal editor for eleven years. This important information should be on the book cover, along with blurbs from opinion makers among faculty, and more specific cover art. This is no slam to your artists (designing books is challenging, and I applaud the professionals who do it well, especially given time constraints and tight budgets), but such strong information can really sell a book title. Credentials count in this business, so let us see them!
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